## Copywriting

Good UX + good copy = <3

## Effective email copy

Sometimes simple, powerful copy works best. This email produced a 50%+ click through rate in early testing.

## Witchy brand story

The Brooklyn-based cape company [Catbat](https://www.catbatshop.com/about) needed some deeply voice-y content for their about page. Mystical. Strange. What fun.