## Content strategy

The spreadsheets behind the words. (This shit’s deep.)

## Background art

Funny story. These weird blobby things in the background here? They’re a feature that I worked on at Squarespace.

I led feature naming, collaborating closely with product marketing, localization, and the design team.

Also…so many spreadsheets to figure out the hierarchy of controls. I advocated for a simplified and consistent categorization structure, to help people make the changes they want faster.

## Speedy PDF terminology guide

My client, [Radbee](https://www.radbee.com/), brought me an app facing inconsistency in naming and terminology. I helped them clean it up, and created a guide for anyone at the company to use going forward.

We considered:

- How multiple audiences relate to different terminology (regulators, admins, and regular users)
- How product naming influences artifact naming
- Marketing vs. in-app name usage
- In-product pressure-testing
- Consistency for CTAs, roles, and usage

[See the guide](https://docs.google.com/document/d/1c4rjyb1nVU31Fg8bwwTxWOKj9WBj0uOFKqm58R9KnjI/edit?usp=sharing)

## TurboTax learn more pages

**The problem**:

The TurboTax product pages were in need of a scrub for tax year 2018. The product had recently split into 8 SKUs, after adding TurboTax Live. The learn more pages were a mess—full of unorganized, duplicative, or incomplete information. They were very. Not. Scannable.

**The strategy:**

- Make spreadsheets, so many spreadsheets.
- Identify inconsistencies and inaccuracies.
- Categorize everything.
- Negotiate with marketing to incorporate SEO-friendly terms that also meet our voice and tone guidelines.
- Determine top selling points for each SKU.
- Plan for future state designs, involving better categorization.
- Ensure selling-point accuracy across 8 product pages.

**The outcome:**

Delivered 8 learn more pages, in time for tax season.

[Updated design and categorization](https://turbotax.intuit.com/personal-taxes/online/free-edition.jsp) shown today are based on this foundational work.